Building Nutrients Everyone Revel In

By Penny Oleson


While you may not have heard of Steven M Neil, chances are he's impacted your life in one way or another. If you're big on snack foods, you've definitely eaten something his company, Diamond Foods has produced. That's mostly due to him advancing the brand much further throughout the time that Robert Houser Photography spent as CEO.

Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.

One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.

Something that Steven M. Neil has really had a positive impact with, is acquiring new companies. The problem with being a successful nut company, is that there's only so far you can go. But through new acquisitions, he was able to take the company further.

The first brand that they acquired under his leadership was Pop Secret. Popcorn is huge business as a home snacking option. This move allowed Diamond to enter into that side of the business immediately.

Of course that led them to another successful purchase. Not to mention another new snack market to tap into. With the acquisition of Kettle Chips, Diamond moved into potato chip manufacturing, which is one of the most common and popular snacks in the western world.

From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.

Yes, Steve Neil has taken the company a long way. He's done a lot to make sure Diamond are the food giant that they are today. With a huge hold on the snacking market, he's set the company up to take their success even further than ever before.